--Mother's Day and Graduation Provide Boosts to Flowers, Gifts and Greetings Sites in May --Coupon Sites Surge as Americans Continue to Shop for Bargains Online
RESTON, Va., June 23, 2009 /PRNewswire-FirstCall via COMTEX/ -- comScore, Inc. /quotes/comstock/15*!scor/quotes/nls/scor (SCOR 12.16, +0.05, +0.41%) , a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for May 2009 based on data from the comScore Media Metrix service. May saw online visitation surge at gift- related sites as Mother's Day and other seasonal events prompted many to search for gifts online. Coupon sites also witnessed strong growth as bargain-hunting remained a top priority for many Americans.
"Mother's Day, along with high school and university graduations and the beginning of wedding season, make May a traditionally strong time of year for flowers, gifts and greetings sites," commented Jack Flanagan, executive vice president of comScore Media Metrix. "Coinciding with gains to these sites in May we also saw a sharp increase in the number of visitors to online coupon sites this year. As rising summer gas prices put the squeeze on Americans' overall purchasing power, online coupon sites have become an attractive resource for reducing retail costs during this gift-giving season."
Mother's Day Boosts Gift Sites in May
With May 10 marking Mother's Day in 2009, the Flowers/Gifts/Greetings category climbed 16 percent to nearly 36 million visitors as Americans searched for gifts for mom. American Greetings Property led the category with 12.4 million visitors, followed by ProFlowers.com with 5.6 million visitors (up 255 percent versus the previous month) and FTD.com with 4.1 million visitors (up 123 percent).
The Jewelry/Luxury Goods/Accessories category also experienced double-digit growth, increasing 13 percent to nearly 18 million visitors during the month. Swarovski Crystal's site, Swarovski.com, led the category with 2.4 million visitors, an increase of 125 percent versus April. Other sites in the category experiencing gains included Kay Jewelers (up 47 percent to 973,000 visitors) and Tiffany & Co. (up 15 percent to 812,000 visitors).
Coupon Category Grabs Top-Gaining Spot
With gas prices climbing and consumer discretionary income declining, millions of Americans turned to online coupon sites in May for better deals on their retail purchases. The Coupon category posted a particularly strong month, surging 19 percent to 34.7 million visitors to lead as the top-gaining category in May. Coupons Inc., which includes Coupons.com, captured the #1 position with more than 15 million visitors, a gain of 85 percent from the previous month. Eversave.com ranked second with 3.8 million visitors, followed by RetailMeNot.com with 3.5 million visitors.
Americans "Say Cheese" in May
Photo sites witnessed strong growth in May as visitors flocked to sites to post, view and order photos from such seasonal events as graduations and weddings. More than 90 million Americans, slightly less than half of the total U.S. online population, visited a photo site in May, marking a 10-percent gain versus the prior month. Facebook.com Photos led the category with 34.6 million visitors (up 5 percent), followed by Photobucket.com LLC with 28.1 million visitors (up 13 percent) and Flickr.com with 24.4 million visitors (up 11 percent).
Top 50 Properties
Google Sites continued to lead as the most visited property in May with 157 million visitors, followed by Yahoo! Sites with 151.3 million visitors and Microsoft Sites with 125.9 million visitors. Wal-Mart moved up 3 spots to #20 with 33.7 million visitors, while JPMorgan Chase Property jumped 7 spots to #38 with 21.4 million visitors.
Top 50 Ad Focus Ranking
Platform-A led the May Ad Focus ranking, reaching 91 percent of the 193.8 million Americans online. Yahoo! Network ranked second, reaching 87 percent, while Google Ad Network ranked third with an 85 percent reach. Yahoo! Sites and Google both climbed one spot grabbing the #6 and #7 positions, respectively.
Table 1
comScore Top 10 Gaining Properties by Percentage Change in Unique
Visitors* (U.S.)
May 2009 vs. April 2009
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Rank by
Unique
Apr-09 May-09 % Change Visitors
Total Internet : Total Audience 192,875 193,825 0 N/A
PROFLOWERS.COM 1,575 5,590 255 221
OPRAH.COM 4,420 12,118 174 88
Yum! Brands Inc. 5,458 14,741 170 68
BuddyTV 3,108 6,539 110 183
Coupons, Inc. 8,167 15,084 85 64
Jango Music Network 6,922 11,359 64 96
Sony Online 12,998 19,121 47 50
GiantRealm 3,916 5,618 43 219
Kraft Foods 5,441 6,959 28 165
Meredith Women's Network 8,438 10,698 27 101
*Ranking based on the top 250 properties in May 2009.
Table 2
comScore Top 10 Gaining Site Categories by Percentage Change in Unique
Visitors (U.S.)
May 2009 vs. April 2009
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
%
Apr-09 May-09 Change
Total Internet : Total Audience 192,875 193,825 0
Services - Coupons 29,179 34,723 19
Community - Gay/Lesbian 2,902 3,427 18
Retail - Flowers/Gifts/Greetings 31,019 35,903 16
Retail - Jewelry/Luxury
Goods/Accessories 15,766 17,858 13
Services - Photos 83,041 90,972 10
News/Information - Politics 10,630 11,642 10
Retail - Food 16,568 18,046 9
Community - Teens 24,142 26,236 9
Entertainment - Humor 24,115 26,000 8
Community - Home 29,857 31,893 7
Table 3
comScore Top 50 Properties (U.S.)
May 2009
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Unique
Visitors
Rank Property (000)
Total Internet : Total Audience 193,825
1 Google Sites 157,011
2 Yahoo! Sites 151,262
3 Microsoft Sites 125,884
4 AOL LLC 106,968
5 Fox Interactive Media 87,114
6 Ask Network 74,142
7 eBay 72,487
8 FACEBOOK.COM 70,278
9 Wikimedia Foundation
Sites 64,739
10 Amazon Sites 63,725
11 Glam Media 55,821
12 Apple Inc. 54,658
13 CBS Interactive 51,164
14 Turner Network 49,178
15 Viacom Digital 47,694
16 New York Times Digital 47,279
17 craigslist, inc. 46,089
18 Weather Channel, The 40,634
19 Adobe Sites 34,801
20 Wal-Mart 33,667
21 Verizon Communications
Corporation 32,340
22 Comcast Corporation 32,314
23 AT&T Interactive
Network 31,836
24 Demand Media 30,034
25 Answers.com Sites 29,871
26 Photobucket.com LLC 28,067
27 Superpages.com Network 27,914
28 WordPress 27,893
29 Target Corporation 27,431
30 Bank of America 26,382
31 Disney Online 25,966
32 Gorilla Nation 24,717
33 Expedia Inc 24,199
34 Everyday Health 23,524
35 AT&T, Inc. 22,556
36 United Online, Inc 22,528
37 iVillage.com: The
Womens Network 22,305
38 JPMorgan Chase Property 21,392
39 NetShelter Technology Media 20,850
40 Weatherbug Property 20,635
41 The Mozilla Organization 20,610
42 Break Media 20,536
43 Gannett Sites 20,520
44 ESPN 20,513
45 CareerBuilder LLC 20,455
46 WebMD Health 20,422
47 Wells Fargo 19,431
48 Real.com Network 19,381
49 Time Warner -
Excluding AOL 19,329
50 Sony Online 19,121
Table 4
comScore Ad Focus Ranking (U.S.)
May 2009
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Unique
Visitors %
Rank Property (000) Reach
Total Internet : Total Audience 193,825 100.0
1 Platform-A** 176,886 91%
2 Yahoo! Network** 169,243 87%
3 Google Ad Network** 163,962 85%
4 ValueClick Networks** 163,529 84%
5 Specific Media** 159,216 82%
6 Yahoo! Sites 151,262 78%
7 Google 150,355 78%
8 FOX Audience Network** 148,475 77%
9 24/7 Real Media** 146,713 76%
10 Microsoft Media Network US** 144,765 75%
11 Tremor Media - Potential
Reach 143,414 74%
12 Traffic Marketplace** 139,854 72%
13 Tribal Fusion** 138,108 71%
14 Casale Media - MediaNet** 135,716 70%
15 Turn, Inc** 134,888 70%
16 interCLICK** 134,378 69%
17 YuMe Video Network -
Potential Reach 134,241 69%
18 Adconion Media
Group** 130,777 67%
19 Collective Network by
Collective Media** 128,765 66%
20 CPX Interactive** 126,032 65%
21 Platform-A Video
Network - Potential
Reach 125,055 65%
22 AudienceScience (formerly
Revenue Science)** 122,566 63%
23 ADSDAQ by ContextWeb** 122,467 63%
24 Burst Media** 117,033 60%
25 Digital Broadcasting
Group (DBG) - Potential
Reach 112,436 58%
26 MSN-Windows Live 110,291 57%
27 AOL Media Network 106,965 55%
28 BrightRoll Video Network -
Potential Reach 100,579 52%
29 AdBrite** 94,719 49%
30 YOUTUBE.COM 88,880 46%
31 Undertone Networks** 87,648 45%
32 Pulse 360** 82,452 43%
33 Vibrant Media** 80,144 41%
34 Adify** 79,288 41%
35 Centro - Potential Reach 74,479 38%
36 Ask Network 74,142 38%
37 Kontera** 73,814 38%
38 NNN Total Newspapers: U.S. 73,395 38%
39 Monster Career Ad
Network (CAN)** 72,092 37%
40 FACEBOOK.COM 70,278 36%
41 MYSPACE.COM* 70,237 36%
42 ITN Digital - Potential Reach 67,709 35%
43 MSN.COM Home Page 60,207 31%
44 IAC Ad Solutions 59,303 31%
45 TattoMedia** 58,521 30%
46 Glam Media 55,821 29%
47 EBAY.COM 55,606 29%
48 AMAZON.COM 52,991 27%
49 NNN Top 25 50,284 26%
50 Business.com Network 49,435 26%
Reach % denotes the percentage of the total Internet population that
viewed a particular entity at least once in May. For instance, Yahoo!
Sites was seen by 78 percent of the nearly 194 million Internet users in
May.
* Entity has assigned some portion of traffic to other syndicated
entities.
** Denotes an advertising network.
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. /quotes/comstock/15*!scor/quotes/nls/scor (SCOR 12.16, +0.05, +0.41%) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
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