Key benefits: eCommerce with wide international selling capabilities and full integration with Uniloc's SoftAnchor™ DRM solution
Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, announced it recently started managing online sales and distribution operations for Digital 1 Audio, the acknowledged DJ software industry pioneer and leader, developer of the PCDJ suite of advanced digital products for professional DJs and musicians.
Avangate's international partner network exposed Digital 1 Audio to a large set of new customers through its affiliate relationships while its technical partnership with Uniloc offered the license enforcement solution required to mitigate piracy and protect growth opportunities as PCDJ further expands into emerging markets.
Economic conditions have put a strain on software vendors as international spending habits continue to fluctuate. Digital 1 Audio set out to address these economic challenges by identifying new market opportunities and customers, reducing software piracy and increasing per sale margins. Digital 1 Audio worked closely with Avangate to review their challenges and goals and together defined a specific set of requirements to tackle these projects.
"Meeting international purchasing requirements is often challenging enough. Coupling the complexity of international law, multi-currency billing and payment methods with active license enforcement requires experience and a diligent eye towards end user experience", said Ryan Sherr, General Manager of Digital 1 Audio, who continues, "Avangate and Uniloc are proactive partners. With their assistance we were able to apply CodeBox to a variety of existing and new products and increased our market penetration within the first few months of our relationship."
The Avangate solution allows Digital 1 Audio to deliver the PCDJ products seamlessly and securely to its customers. Besides impeccable ESD capabilities, with Avangate, the Digital 1 Audio team has access to international marketing and sales tools, testing options, comprehensive reports and an affiliate network that allow them to manage their online store efficiently and drive overall revenues.
The Avangate CodeBox toolset allowed rapid adoption of Uniloc’s SoftAnchor 
"The global online market continues to offer growth opportunities for software publishers; however it also comes with threats such as software piracy, that due to the popularity of their products, took a particularly large toll on Digital 1 Audio's bottom line, commented Carmen Sebe, CEO of Avangate. "Besides a full-featured e-commerce platform tailored for the international market, we were able to offer Digital 1 DJ a world-leading licensing and copy protection solution thanks to our partnership with Uniloc. Our client benefits from a one stop-shop for all their software sales needs, without having to integrate multiple services" continued Sebe.
"Software companies like Digital 1 Audio need solutions that balance their business goals with a positive user experience", said Brad Davis, CEO at Uniloc. "Using Uniloc’s SoftAnchor technology as part of the Avangate CodeBox toolset not only protects their software, but helps Digital 1 Audio build on its strong reputation and industry leadership".
Digital 1 Audio relies on Avangate to support their customers 24x7x365 across the world, on order and payment related issues.
Additional information
Avangate CodeBox, fully integrated with Uniloc's SoftAnchor
About Digital 1 Audio
Digital 1 Audio, Inc. (D1DJ) develops and globally distributes the award-winning PCDJ brand of software and hardware products for professional DJs, Musicians, and Karaoke Jocks. The PCDJ suite of advanced, digital products is the acknowledged industry pioneer and leader, enabling entertainers to have significantly enhanced control over their performances.
More information can be found on the website, at www.pcdj.com
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