MMO Traffic Expands to North America, Names Online Game Industry Veteran Thomas Lee as Head of New U.S. Operations

AMSTERDAM & LOS ANGELES--(BUSINESS WIRE)--MMO Traffic, a division of MMO Life, the world’s leading international MMO marketing company, has appointed Thomas Lee as Chief Revenue Officer and head of U.S. operations. Adding to their world-renowned leadership team, Lee will act as a bridge between the MMO Traffic team in the Netherlands and the new U.S. operation in Los Angeles. Lee’s new role includes overseeing the U.S. expansion, spearheading business development efforts, expanding operations, overseeing partner relations and bringing new developers on board. He will also focus on building relations with international companies, specifically those based in Asia.

“The opportunity with MMO Traffic is a perfect fit with my knowledge and international network”

“Appointing Thomas is an extremely important play for the future growth of MMO Traffic,” said Chief Executive Officer and Founder, MMO Traffic, Reinout te Brake. “As a respected game industry veteran, Thomas’ extensive international network, deep knowledge of the MMO industry and broad experience collaborating across departmental lines mixed with his extraordinary respect of people and our shared values and ambitions make him the perfect choice to lead U.S. operations, build our developer network and ensure the continued success of MMO Traffic.”

A video game executive and entrepreneur with a deep understanding of both development and publishing, Lee brings with him more than 15 years of game industry experience with some of the world’s most distinguished publishers, including Origin/EA, Square Enix, and most recently Gamepot (USA) Inc., where he served as Senior Director of Business and Marketing spearheading efforts to make gamepotusa.com a top free-to-play game portal in North America. Prior to Gamepot, Lee was a pivotal member of Nexon America’s new business development team for two years during the free-to-play game publisher’s major growth period.

“The opportunity with MMO Traffic is a perfect fit with my knowledge and international network,” said Thomas Lee, chief revenue officer, MMO Traffic. “As Chief Revenue Officer, and the new Head of U.S. Operations, I look forward to furthering the company’s success and growth as we continue to redefine the MMO game marketing landscape and become the leading MMO marketing partner worldwide.”

MMO Traffic, part of the MMO Life Group, is the largest MMO games network using affiliate partnerships with a worldwide reach. MMO Traffic strives to increase developer’s player base by using new channels to gain higher customer penetration and provide customers with additional value through delivering targeted audience. By connecting premium content with the high-quality targeted affiliates, MMO Traffic delivers a profitable balance for both developers and affiliates alike.

Offerings include MMO Traffic’s portfolio of leading MMO games, from wide-ranging, localized content catering to the needs of the general public to those of hardcore MMO game fans. The company provides unique, high converting campaign formats with a variety of choice, ranging from display ads and widgets to integrated content in the look and feel of the affiliate’s websites.

MMO Traffic has also developed a state-of-the-art platform with a universal interface. The company’s proprietary geo-IP targeting software aggregates detail-rich micro data (i.e. IP-tracking, digital postal, geographical intelligence) that is invaluable for planning highly regionalized advertising campaigns and creative, localized content.

As part of the company’s expansion into North America, MMO Traffic executives, including te Brake and Lee, are available to meet with select members of the press and potential partners on an appointment-only basis at GDC, March 1 - 4. Please email info@mmotraffic.com or visit MMO Traffic in the Fremont Room on 5^th Floor at the Intercontinental Hotel to make an appointment.

Interested media may contact Jason Wonacott, Wonacott Communications, to set up an appointment.

About MMO Traffic

MMO Traffic, part of the MMO Life Group and headquartered in the Netherlands, is the biggest MMO Games Network using affiliated partnerships with a worldwide reach. Serving both game developers and affiliates, MMO Traffic is matchmaking the best content with high quality targeted traffic striving for a profitable balance on both sides. The international nature of the MMO Traffic team gives it a huge competitive edge due to its extensive local knowledge. For more information on Traffic MMO’s products, platforms and network, please visitwww.mmotraffic.com.